Stealth Kairos Labs · Ad Creative System

Review hub

The system that turns market context into scripts and filming briefs. Start with the walkthrough to see it end to end, then drill into any skill.

Start here
Pipeline Outputs — end-to-end walkthrough →
The operator's journey: context → ideas → script → polish → log → filming brief. Real outputs at every stage.
IDA script review →
One finished ad, the way you review it — clean, words only, eyeball and ship.
Ad ideas (plain English) →
What the "do these sound good?" surface looks like — tick and ship.
Frameworks & rubrics
Frameworks & Rubrics — the decision engines →
The Winner Iteration weighted matrix (what to make next when a winner lands) + the Great Ad Rubric (is it good enough to ship). Grounded in the strategy memos.
Financial Modelling — the spend → calls → capacity chain →
How to set a call target (divisor-7 rule), size the spend ramp, read the throughput chain, and understand where creative supply fits. Grounded in the IDA relaunch ramp report.
Reference
The Skill Library — every skill, one page →
All 22 skill drilldowns by phase, plus the decisions waiting on you.
Gold Standard Outputs →
The quality bar — hooks, script, and brief at the level every skill is tuned to hit.
Self-contained review surfaces. Human-facing HTML; the agents work in markdown underneath. 2026-06-11.